PR is in no way too specific- it does not cover a specific industry, career path, or job. PR can be communications, it can be campaigning and advertising, it can be marketing. And guess who needs public relations/ communications/ and marketing? Every company and organization ever.
If you know what your passion is, a career in PR can be molded into whatever you want. As a music enthusiast, PR has become a way in which I can connect my career to my passion and interests.
Getting your foot in the music and entertainment industry may seem daunting- too much competition, requires networking and guts. However, the music industry is no longer only about publicity, but is also very much about public relations. New album releases need media kits and strategic communications plans too. Promoting a new album is essential for an artist’s survival, and PR people are here to do that. PR is necessary to promote everything from national and international tours, album and single releases, video releases, to live performances on TV and the media.
In 2005, the Country Music Association decided to move its awards show out of Nashville for the first time ever: the show would be in New York City. The CMA team was bringing country music to the urban environment, and they needed to make it work. In order to make this happen, the preparations started very early on and went on for months- every major street in NYC had a billboard, a display ad about the CMA Awards, every radio show was talking about the CMA Awards moving to NYC, multiple relevant events were live and broadcasted, and everybody in New York and all over the nation heard about it. The slogan, “Country Takes New York” became very familiar to the ear. In the end, the awards show was a huge success- thanks to the public relations efforts of the Country Music Association.
The most relevant article I’ve ever came across on music public relations is written by Gracie Lavigne, on the PR Newswire website (link below.) Lavigne gives great advice for prospective music PR professionals. In her article, she stresses the importance of networking, finding “someone who knows someone in music” as Lavigne puts it neatly. She also cannot stress enough the importance of getting to know the entertainment and music industry through following relevant blogs, publications and magazines. The challenges she lists are how music is much more than just a brand- music is the artistic creation of a particular person or group, whereas a product of a brand is just material. The artist is passionately connected to his or her product of art, and this makes music PR much more sensitive to what the artist wants and needs.
If you are interested in music and entertainment PR, start getting to know the industry right now! As a first step, I strongly recommend you to read Gracie Lavigne’s article “Take a Tour of the Music PR Industry.”